Peatura APP Privacy Policy

Update Date: December 02, 2025

Effective Date: December 03, 2025

Applicable Region: Global

Peatura is developed and operated by Nanjing Walk Without Boundaries Information Technology Co., Ltd. (hereinafter referred to as “Walk Without Boundaries” or “we”). We fully recognize the importance of users’ personal information and pet-related data, and are committed to protecting your privacy and data security. This Privacy Policy is designed to explain how we collect, use, store, disclose and protect your information.

Please carefully read and fully understand this Privacy Policy before using Peatura’s products and services. By clicking “Agree” or actually using this service, you are deemed to have accepted the terms and conditions of this Agreement. If you do not agree to the content of this Agreement, please do not use this APP and related services.

1. Information We Collect

We only collect necessary information and data to realize the core service functions of this APP and the smart collar, as detailed below:

1.1 User Personal Information

Account Registration Information: When you register an account for this APP, we may collect your mobile phone number (for account verification, login and message notifications). If you choose to log in with a third-party account (such as Apple ID, Google Account, etc.), we will obtain the public information of the third-party account authorized by you (such as nickname, avatar) for account identity verification, and will not collect additional information.
Device and Network Information: To achieve device binding, network configuration and service stability assurance, we will collect your device information (such as device model, operating system version, unique device identifier (IMEI, etc.), Bluetooth MAC address, WiFi MAC address) and network information (such as IP address, network type, WiFi name). Among them, the WiFi password is only used for device network configuration, and will be encrypted and destroyed immediately after configuration is completed, without being stored.
Location Information (Optional): If you enable the device location permission, we may collect your rough location information to optimize the device network configuration experience (such as recommending available 2.4G WiFi nearby). You can turn off the location permission in the device or APP at any time without affecting the use of core services.

1.2 Pet-related Data

Through the sensors and audio collection module of the smart collar, we will collect pet behavior data (eating, drinking, walking, running, jumping, etc.), sound data (wheezing, sneezing, etc.) and interaction data (historical sessions).

The purposes of collecting the above data are: to realize pet behavior analysis, anthropomorphic active sound generation, preliminary monitoring of pet health status and service optimization, and it will not be used for other irrelevant purposes.

1.3 Log Information

When you use this service, we will automatically record relevant log information, including but not limited to APP usage duration, function operation records, device pairing and network configuration logs, error logs, etc., which are used for troubleshooting, optimizing service performance and user experience.

1.4 Methods of Information Collection

Active Provision by Users: Such as entering mobile phone number during account registration, entering password during WiFi configuration, enabling location/Bluetooth permission, etc.
Automatic Collection by Devices: Through this APP and the supporting smart collar, after you authorize permissions (such as Bluetooth permission, microphone permission, location permission), device information, pet-related data and log information are automatically collected.
Obtained through Third-party Authorization: Such as obtaining public information authorized by you from third-party platforms when logging in with third-party accounts.

2. How We Use Information

We will use the information for the following purposes:

Provide core functions: device connection, data display, pet behavior analysis and health summary
Provide personalized recommendations: feeding suggestions, behavior pattern analysis, health risk reminders
Device management: firmware upgrade, abnormal reminders, device status monitoring
Customer support: troubleshooting, after-sales service
Push notifications: behavior reminders, health status changes, subscription management
Service optimization: algorithm model training, statistical analysis (only anonymized/ de-identified data)
Fulfill legal obligations: billing, auditing, security compliance requirements

We will not use your information for any purpose not listed in this Policy unless we obtain your prior consent.

3. Sharing, Transfer and Public Disclosure of Information

3.1 Information Sharing (Principle of Minimality and Necessity)

We may share part of the information with the following entities:

Cloud service providers (such as database, object storage, message push suppliers)
Payment service providers (for processing transactions, excluding your complete financial information)

Shared data will only be used for the purpose of realizing functions and in accordance with the principle of data minimization.

Before sharing, we will ensure that third parties comply with strict security and confidentiality obligations.

3.2 Information Transfer

In the event of company merger, division, asset transfer and other situations, we will require the recipient to continue to be bound by this Policy.

3.3 Public Disclosure of Information

We will not publicly disclose your information unless:

We have obtained your explicit consent
Based on legal requirements and the investigation needs of government authorities

4. How We Store and Protect Information

4.1 Storage Location

The user personal information and pet-related data collected by us will be stored on compliant cloud servers in mainland China (such as Alibaba Cloud, Tencent Cloud). If you are an overseas user, relevant data may be transmitted cross-border to servers in your region. Cross-border transmission will strictly comply with the requirements of relevant laws and regulations such as the Personal Information Protection Law of the People’s Republic of China, the Provisions on Promoting and Regulating the Cross-border Flow of Data and the GDPR, so as to ensure the security of data transmission. Cross-border transmission that does not involve personal information or important data will be exempted from security assessment declaration in accordance with regulations.

Data is stored on servers in China or data centers compliant with GDPR/CCPA
Information is only retained for the period necessary to achieve the purpose of the service
When you cancel your account, we will delete or anonymize your personal information (unless otherwise required by laws and regulations)

4.2 Storage Period

We will store your information and data for the shortest period necessary to achieve the service purposes agreed in this Agreement:

User Personal Information: Stored continuously during the existence of your account. If you cancel your account, we will completely delete or anonymize your personal information within 15 working days after the account cancellation is completed.
Pet-related Data: The storage period is 1 year, and it will be automatically anonymized after the expiration (data statistical characteristics are retained, which cannot be associated with specific users and pets). You can manually delete historical data in the APP.
Log Information: The storage period shall not exceed 6 months, and will be automatically deleted after the expiration.

4.3 Storage Security

We adopt industry-standard security technologies and management measures to ensure the security of information and data, including but not limited to data encryption (transmission and storage encryption), access permission control, security audit, firewall isolation, etc., to prevent unauthorized access, disclosure, tampering or damage to information. We regularly upgrade and optimize security measures to improve data protection capabilities. However, please understand that no network transmission or data storage method can completely guarantee absolute security. You need to properly keep your account and device information to avoid information leakage.

4.4 Security Measures

Adopt encrypted transmission (HTTPS/TLS)
Encrypt or desensitize sensitive data
Access control and multi-factor authentication
Security audit and anomaly detection

5. Your Rights

You have the following rights to your personal information and pet-related data, and we will provide you with convenient channels to exercise these rights:

Right to Access and Query: You can query your account information, pet historical data, permission settings and other content in the “My” section of the APP.
Right to Correction: If you find that your account information (such as nickname, avatar) is incorrect, you can modify it directly in the APP; if you have any objection to pet data, you can contact our customer service to apply for verification and correction.
Right to Deletion: You can manually delete pet historical data in the APP, or contact customer service to apply for deletion of part of your personal information (such as mobile phone number, which will be deleted synchronously after account cancellation).
Right to Account Cancellation: You can apply for account cancellation in “My – Account Management” of the APP. After account cancellation, we will delete or anonymize all your information and data in accordance with the provisions of Article 3.2 of this Agreement, which cannot be recovered after cancellation.
Right to Permission Management: You can enable or disable permissions such as Bluetooth, microphone and location at any time in the device system settings (such as iOS settings, Android settings) or the APP. Disabling permissions may affect the use of some functions, but will not affect core services.

If you need to exercise the above rights or have any questions about information processing, you can contact us through the contact information in this Agreement, and we will reply to and handle your request within 15 working days.

6. Third-party Services

Peatura may contain third-party SDKs or services (such as push notifications, account login, payment, etc.).

These third parties will process your information in accordance with their own privacy policies, please read their policies carefully.

7. Protection of Minors

The main user group of Peatura is adult pet owners. If you are under 18 years old, please use this service with the consent of your guardian.

8. International Users

If you are in the EU region, we comply with GDPR requirements, including lawful use, consent management, data export and deletion rights.

If you are in the United States, we comply with CCPA/CPRA requirements regarding data transparency, opt-out of sale, access and deletion.

9. Updates to This Privacy Policy

We may update this Policy to adapt to changes in laws, regulations and business needs.

In case of important changes, we will remind you through App notifications or pop-ups.

10. Contact Us

If you have any questions, suggestions or complaints about this Privacy Agreement, you can contact us through the following methods:

Company Name: Nanjing Walk Without Boundaries Information Technology Co., Ltd.
Address: Room 801, Lehui Building, Jiangning District, Nanjing City, Jiangsu Province
Contact Email:

This Agreement shall take effect on December 03, 2025.

Nanjing Walk Without Boundaries Information Technology Co., Ltd.